intellectual yet whimsical designs with intrinsic wearability
"Negarin London, the London-born contemporary brand for the modern woman, epitomizes her search for globally inspired, intellectual yet whimsical designs. The Press is being drawn to the youthful freshness and vibrant colours of the brand, as well as its intrinsic wearability.
A trained artist and sculptor, Negarin Sadr weaves the story of her art into the medium of clothing, working with the illusion of shape, juxtaposing textures and playing with prints and cuts to present a woman at her most alluring. For us, a Negarin London piece is characterised by unparalleled attention to detail coupled with impeccable quality. Indeed Negarin’s approach to everyday luxury sees the very latest in high tech innovation and luxurious Italian crease-free cloths worked into her timelessly elegant designs."
MEET THE DESIGNER
The CEO & Creative Director of Negarin London talks education, inspiration and being a female entrepreneur in the fashion world.MEET NEGARIN SADR
IN-STORE & AT-HOME STYLING
Early morning, late night and at-home shopping appointments available upon request.